Introduction of Schools and Departments

School of Cultural Industries

Nanjing University of the Arts School of Cultural Industries was formerly known as Jiangsu Institute for Cultural Industries. Founded in 2002, Nanjing University of the Arts School of Cultural Industries is one of the earliest institutions in China to launch creative and cultural industries studies and teaching. As early as in 2003, it has begun to lead the systematic cultivation of doctors and postgraduates of cultural industries management. In 2007, it established National Institute for Cultural Industries. To adapt to the rapid development of domestic and foreign cultural industries and meet the social demand for cultural management and operation talents, Nanjing University of the Arts formally established the School of Cultural Industries in October 2008.

The School of Cultural Industries has the most complete set of disciplines and majors relating to cultural industries in China, and is capable of training all levels of talents (undergraduates, postgraduates and doctors). Currently, it has Cultural Industries Management for undergraduates, the master’s and doctor’s programs for Cultural Industries Management (second discipline), and an Art Studies (first discipline) post-doctoral research center. In 2009, Cultural Industries Management was selected as one of the key disciplines by Nanjing University of the Arts. At the meantime, the School of Cultural Industries has Jiangsu Cultural Industries Research Center and Jiangsu Cultural and Artistic Talents Training Base, which carry out scientific researches and talent cultivation facing the entire Jiangsu Province.

Prof. Li Xiangmin, dean of the School of Cultural Industries, is one of the earliest scholars to have ever carried out studies on cultural industries in China, the founder of the theories of mental economics and the history of Chinese cultural industries, one of the Top Ten Outstanding Figures in Cultural Industries in China, and a recipient of the special government allowance. Prof. Wang Chen, deputy dean of the School of Cultural Industries, has made fruitful achievements in the field of cultural industries studies and won several awards, including the first prize and the third prize of philosophy and social sciences in Jiangsu Province. Meanwhile, the School of Cultural Industries invites over 10 famous domestic and foreign professors and experts to serve as adjunct or visiting professors.

Under the leadership of Prof. Li Xiangmin and Prof. Wang Chen, the school has built a teaching and scientific research team featured by a strong ability to make scientific researches and a vigorous, innovative and pioneering spirit. In the recent 5 years, the school’s teaching and scientific research team has published 9 academic monographs in succession, undertaken 13 national, provincial and ministerial-level key scientific research projects, and published nearly a hundred academic papers, of which 3 monographs have won the first prize and the third prize, respectively, among the outstanding achievements of philosophy and social sciences in Jiangsu Province. Since 2003, it has launched the construction of the disciplines and majors of cultural industries in cooperation with Peking University, Shanghai Jiao Tong University and Yunnan University, and has edited in chief 2 sets of teaching materials relating to disciplines and majors of cultural industries which have been widely adopted and used by most domestic colleges and universities.

Adhering to the development strategy of combining theories and practices and integrating “production, education and research”, the School of Cultural Industries has built platforms for all-round exchanges and cooperation with more than 30 teaching and scientific research agencies engaged in cultural industries, including Peking University, Tsinghua University, Shanghai Jiao Tong University. Meanwhile, it has established a cooperative partnership with the 5 major cultural industries groups in Jiangsu Province and over 100 national cultural industries demonstration bases around China, and actively undertaken the planning and consultation of major cultural projects to be launched by the local government and enterprises. Its teaching and scientific research team is experienced in the practice of cultural industries projects and has presided over or participated in a number of large-scale cultural projects, including the strategic planning for the development of cultural industries in Jiangsu Province, the development planning of cultural industries in Gaochun, Jiangsu Culture Industry Group IPTV program consulting, the strategic planning of Nanjing Yanggongjing Performing Arts Expo Block, Tianjin Binhai Cultural and Creative Industrial Park project consulting, as well as the planning and propaganda of The Rape of Nanjing, a Sino-foreign co-production, the planning and distribution of What’s the Big Deal and the planning of the 30-episode TV series Life and Lyrics.

The School of Cultural Industries actively introduces advanced undergraduate and postgraduate educational patterns from the world’s well-known colleges and universities, launches teaching reforms and experimental courses, and adopts modularized learning units on the basis of implementing the credit system. Students have to accept 4 modules of systematic learning and training after entering the School of Cultural Industries. In the first year, they mainly learn basic knowledge and skills and receive systematic training of their thinking ability and artistic temperament; in the second year, they will learn and receive training of professional skills and knowledge; in the third year, they will receive trainings of their ability to use professional knowledge and skills in a comprehensive manner; and in the fourth year, they will be encouraged to do projects independently or join a team to participate in projects, on the basis of which, they will be required to finish their graduate papers. To cultivate the students’ ability to put what they have learned into practice, the school is developing and introducing cultural industries-related business simulation experimental courses.

The School of Cultural Industries is a school full of creativity and vigor. It will take being “pragmatic, practical, pioneering and innovative” as its guideline, continue adhering to the teaching principle of “strengthening the foundation, combining production with education, focusing on the cultivation of abilities, getting geared to international standards, and making efforts to meet market demands”, and vigorously cultivate inter-disciplinary cultural operation and management talents, including film/video producers, gallery managers, performing arts managers, cultural curators, cultural project managers, etc., so as to make greater contributions to the development of the Chinese cultural industries and the prosperity of the cultural cause in China.