On the morning of October 21, the opening ceremony of the 2021 China (Nanjing) Culture & Technology Integration Achievement Exhibition and Fair saw the Purple Academy of Culture & Creativity, a key high-end think tank of NUA at the provincial level, accomplish another important achievement. Initiated by the Purple Academy of Culture & Creativity and Nanjing Cultural Investment Holding Group, the Purple Academy of Cultural and Technological Integration & Innovation was jointly established by Jiangsu Cultural Investment, Jiangsu Broadcasting Cable Information Network Corp.Ltd., and Nanjing Yang Zi State-owned Investment Group. Zhang Linghao, Deputy Secretary of the Party Committee and President of NUA, and Zhang Shuwu, head of the expert panel of the National Cultural and Technological Innovation Project, unveiled the plaque for the Purple Academy of Cultural and Technological Integration & Innovation.

The expert panel of the newly established Purple Academy of Cultural and Technological Integration & Innovation, led by Professor Zhang Shuwu, head of the expert panel of the National Cultural and Technological Innovation Project, will carry out innovative research in the interdisciplinary field of culture and technology, regularly release hot trends, build cultural big data industry consortium, hold national culture and technology workshops and forums, promote the development of cultural and technological industry, and strive to make the Purple Academy of Cultural and Technological Integration & Innovation a high-end think tank for national culture and technology integration, an incubation platform for new R&D institutions, a cultivation base for new cultural industries, and an acceleration platform for leading cultural enterprises. The establishment of the Purple Academy of Cultural and Technological Integration & Innovation, also supported by the provincial government and the expert panel of the National Cultural and Technological Innovation Project, has built a high-end platform with China (Nanjing) Culture & Technology Integration Achievement Exhibition and Fair, which is of great significance for discovering new disciplinary directions and growth areas of art and technology in NUA.

As the main initiator of the Purple Academy of Cultural and Technological Integration & Innovation, NUA's Purple Academy of Culture & Creativity is the only key high-end think tank of cultural innovation in Jiangsu Province. The third meeting of the Second Council of the Purple Academy of Culture & Creativity was held on the same day at the China (Nanjing) Culture & Technology Integration Achievement Exhibition and Fair. A total of more than 50 directors from more than 30 units as well as Xu Ning, Chairman of the Purple Academy of Culture & Creativity and Vice Director of the Publicity Department of the CPC Jiangsu Provincial Committee, attended the meeting. Xu Ning fully affirmed the achievements of the Purple Academy of Culture & Creativity over the past year. The Academy has focused on needs of the provincial committee of CPC and local cities in the development of cultural industries, fully integrated research into policy-making, fully served policy-making, met government demands, and realized fine interactions. Xu Ning urged the Purple Academy of Culture & Creativity to establish its own brand, make greater achievements in the cultural industry, ensure close cooperation with the initiators, gather strengths of all parties, and contribute to the high-quality development of the cultural industry in Jiangsu Province with premium achievements and services.

The meeting included the re-election of the vice chairman of the Purple Academy of Culture & Creativity and the addition of director units. Zhang Linghao, Deputy Secretary of the Party Committee and President of NUA, was elected as the vice chairman. Jiangsu Provincial Federation of Philosophy and Social Sciences, Jiangsu Film Group, Nanjing Cultural Investment Holding Group and Nanjing Yang Zi State-owned Investment Group become additional director units. The addition made the Purple Academy of Culture & Creativity have 37 director units, covering important departments and bureaus such as Jiangsu Provincial Education Committee , Jiangsu Provincial Department of Science and Technology, Department of Finance, Department of Housing and Urban-Rural , Department of Commerce, Department of Culture and Tourism, social organizations at all levels such as Jiangsu Provincial Federation of Literary and Art Circles, Jiangsu Provincial Writers Association, and Jiangsu Provincial Federation of Philosophical and Social Science Circles, state-owned press, publicity and cultural associations in Jiangsu Province, major state-owned cultural enterprises in Nanjing, and publicity departments of the district and municipal party committees in Jiangsu Province.

Since its establishment in 2016, the Purple Academy of Culture & Creativity has been working in accordance with the requirements of leaders of the CPC Jiangsu Provincial Committee: running a think tank with Jiangsu characteristics, open models, growing achievements and strong innovation. Based on disciplinary and research strengths of the School of Cultural Industries of NUA, it has actively sought resources inside and outside NUA and fully integrated itself with the School of Cultural Industries in terms of think tank operation, personnel, etc. It has focused on transforming NUA’s advantages into its own research edges and promoting close cooperation between the Academy and NUA’s schools and departments. By doing so, the Academy can be built into a coordinated, open, synergistic and innovative think tank for mutual development. The Purple Academy of Culture & Creativity has insisted on problem-orientation, innovated decision-making and consulting methods, unified teaching, research and consultation, closely combined theoretical research and real-life problem solving, and focused on major issues in the field of culture and art in and out of Jiangsu Province. It has successively undertaken major national programs, major programs of the Jiangsu Provincial Social Science Fund and special programs of the Ministry of Culture and Tourism, and independently carried out nearly 100 special counseling and consultative research projects. It has been speaking out in the areas of political advice, theoretical research, public opinion guidance, social services and international exchanges, producing a series of landmark achievements, most of which have been adopted by relevant ministries, provincial governments and departments. The Academy has produced a series of reports such as Report on the Development of China's Film and Television Industry, Report on the Development of China's Cultural Tourism Industry, Report on the Development of Jiangsu's Cultural Industry, Yearbook of Cultural Tourism in Yangtze River Economic Belt, Research on Cultural Consumption of Jiangsu Residents, and Research Report on Listed Companies in the Cultural Industry, making a wide-reaching social impact. The research results in turn have contributed to discipline construction, realized positive interactions between the think tank and disciplines. NUA has formed discipline advantages featuring culture and art think tank, cultural industry and art management, and also completed planning and scriptwriting of TV series "Ebola Fighters", animated films "Da Yu" and "Zhengyi Gate", and drama "Changming", winning the Best Works Award.

Since 2020, the Purple Academy of Culture & Creativity has actively provided consultancy services in policy-making and social services despite negative impacts of COVID-19. It has undertaken 12 key projects of the Provincial Council of New Think Tanks, carried out 21 independent research programs, and has been approved of 10 national and provincial key and general projects. The results of Research on Art Think Tanks with Chinese Characteristics, a major bidding program of the National Social Science Fund of China ley by Li Xiangmin, have received instructions from provincial and ministerial leaders twice and are currently in the application process for exemption from inspection and closing procedures. A total of 27 issues of "Cultural and Creative Think Tank Special" and "Cultural and Creative Think Tank Highlight" were submitted, among which 10 research results on the establishment of Jiangsu Film Group, public cultural services, cultural consumption and cultural high-quality assessment were approved by provincial and ministerial leaders and adopted by the Ministry of Culture and Tourism of the People's Republic of China and other departments. The Academy has undertaken a wide range of projects such as Research Report on the National Film Industry Innovation Experimental Zone in Wuxi, Action Plan for the Development of Cultural Industry in Huai'an During the 14th Five-year Plan Period, Cultural Development and Reform Planning Project in Wuxi During the 14th Five-year Plan Period, Cultural Industry Development Planning of Yixing During the 14th Five-year Plan Period. The 100-episode party class series "History of the Communist Party of China in Art" produced by the think tank and a number of units was highly acclaimed after its launch on media platforms including js.xuexi.cn, Jiaohuidian App, and New Jiangsu News App.

It is reported that the China (Nanjing) Culture & Technology Integration Achievement Exhibition & Fair is also one consultancy achievement of the Purple Academy of Culture & Creativity. In 2016, Prof. Li Xiangmin, chief expert and president of the Purple Academy of Culture & Creativity, submitted an advisory report to the provincial government on "Upgrading the Innocreative Cultural Fair Nanjing, China" to "China (Nanjing) Culture & Technology Integration Achievement Exhibition & Fair", which received approval from main leaders of the provincial government. In 2018, the Innocreative Cultural Fair Nanjing, China was therefore officially upgraded to "China (Nanjing) Culture & Technology Integration Achievement Exhibition & Fair".

On the opening day of the China (Nanjing) Culture & Technology Integration Achievement Exhibition & Fair, the fourth Salon of the Purple Academy of Culture & Creativity and the 2021 (third) Interactional Venture Capital Summit, academically supported by the Purple Academy of Culture & Creativity and the School of Cultural Industries of NUA respectively, were held at the same time and well received by the public. (Purple Academy of Culture & Creativity/School of Cultural Industries)