Jointly built by NUA and js.ifeng.com, the Hong Yue Shen Mei NUA Channel was officially launched on March 17th with twelve sections:  Beauty of NUA, Beauty of Arts, Art Creation Exhibition, Art Stars, Art Achievements, Young Artists, Art Masters , International Art Education, Public Art Education , University History, Lecture Hall, and 110th Anniversary Celebration.

The website of js.ifeng.com, a central media in Jiangsu, acts not only as a news and information portal for local viewers but also as a window for external viewers like overseas Chinese to learn about the province.

The aim of the Channel’s joint establishment by NUA and js.ifeng.com is to realize complementary advantages, share necessary resources and give full play to the broadcasting superiority of js.ifeng.com so as to comprehensively showcase academic advantages and achievements of NUA in discipline construction, talent cultivation, artistic creation and international exchanges. The channel will be used to improve NUA’s awareness and reputation, and contribute to the prosperity of socialist literature and art and the building of a beautiful, rich and strong Jiangsu in order to celebrate the 20th National Congress of the CPC and create a fine atmosphere for the 110th anniversary of NUA’s founding.