In December 2024, NUA successfully hosted the 7th “Cool Words” International  Word Art & Design Exhibition and the academic forum titled “Multi-dimensional  Difference of Word Art & Design”. This event was organized by NUA with the support  of the School of Design, the National Language and Character Promotion Base  (Nanjing University of the Arts), and the Purple Academy of Culture & Creativity.  The exhibition showcased the latest explorations and achievements in font design,  featuring contributions from top-notched designers and artists from Switzerland,  France, Iran, Japan, Denmark, Germany, Poland, and Hong Kong, China. The academic  forum brought together 27 domestic and international experts and scholars who  engaged in discussions about the connotations and denotations of word art & design  within cross-cultural contexts. These discussions were held from open, diverse, and  critical perspectives, aiming to stimulate interest in word art & design among both  academia and industry, while promoting dialogue and understanding between  different cultures. In his speech, Professor Yu Feng, Secretary of the Party Committee  of NUA, underscored the importance of the inheritance and innovative development of  written language as a vital aspect of the modernization of traditional Chinese culture.  He emphasized NUA’s long-standing commitment to supporting and advocating for  innovation and practical research in word art & design. The successful execution of this  event reflects NUA’s dedication to advancing an innovative educational framework  for word art & design and contributing to the ongoing development and innovation in  this field.