At the launch event for "iFLYSOUND New Sound Day" on November 5,NUA and iFLYTEK jointly introduced the iFLYSOUND Intelligent Sound Field Technology, showcasing a range of collaborative achievementsincluding"Hyper-Immersive Surround Sound","Music Therapy Cabin", and"Travelling DJ".Faculty and students from the School ofContemporaryMusic and Technology contributed to both the R&D process and the launch event’s artistic program. Throughartistic forms of Guqin performance, dance, and situationaldrama, they demonstrated the innovative integration of art and technology, introducing anewdynamic to the intelligent in-car audio sector.The collaboration has already produced two industry-sponsoredresearch projects and five patents, signaling a new stage in university-enterprise cooperation.